Meet the Man... Er, The Myth... Er, Yeti Behind the Brand
Howdy, explorers!
I’m Jonny Yewtah.
You might know me as the blurry figure in the background of your grainy camping photos, or that "strange noise" you heard outside your tent in the Uintas. But usually, I’m just the guy designing the funniest t-shirts in the Beehive State.
I founded Yewtah.com for one simple reason: Living in the wild is awesome, but scratchy fabrics are the absolute worst (especially when you’re already covered in fur).
From the Wasatch to Your Wardrobe
Living high up in the mountains gives a guy a lot of time to think. Between dodging trail cameras and shredding fresh powder, I realized that Utah isn’t just a place on a map—it’s a lifestyle. It’s red rocks, snowy peaks, canyon drives, and fry sauce.
I wanted to create gear that captures that spirit. Not just for Yetis, but for the hikers, the bikers, the campers, and the "I just like looking cool at the brewery" crowd.
Why Yewtah.com?
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Abominably Soft: I don’t settle for cardboard cotton. If it’s not soft enough to nap in after a 10-mile hike, I’m not printing on it.
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Legendary Durability: My gear is built to survive the elements. Whether you’re climbing Angels Landing or just climbing into bed, these shirts hold up.
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Local Love: This land is my backyard (literally). Every design is inspired by the landscapes and vibes of our beautiful state.
Stop Searching (For Me) & Start Shopping
People spend their whole lives looking for a Yeti. Save yourself the trouble—I’m right here, making shirts.
Thanks for stopping by and supporting a local legend. Grab a tee, get outside, and if you see me on the trail... play it cool. I’m just looking for a good spot to hammock.
Stay Wild,
Jonny Yewtah
Founder & Chief Hiding Officer